The Brand Bounce Test
Is Your Climate Tech Branding Losing You Investors Before They Even Call?
Most climate tech brands have the same problem: the science is solid, the mission is real, and the website looks like a Squarespace template from 2019. The Brand Bounce Test tells you exactly what’s not working and what to fix first.
5–7 business day delivery · $1,200 · Full credit toward the Bounce-Proof Impact System
Why the Test Exists
Your Climate Tech Brand Is Leaking Credibility & Lacking in Trust
You’re in the business of building something that matters. But every day your website sits with muddled messaging, a visual identity that looks “early-stage,” and a homepage that doesn’t survive a cold read from an investor, you’re losing ground. Not because your technology isn’t good enough. Because your brand isn’t translating what’s good about it. The problem with most brand advice is that it’s vague. “Clarify your messaging.” “Make your site cleaner.” “Tell a better story.” None of that tells you specifically what’s broken, why it’s costing you, or what to do first with limited time and budget. The Brand Bounce Test does all three, in a format you can take into your next team meeting and make decisions against.
“Investors visit the site but don’t follow up”
They’re doing due diligence. Your brand isn’t passing.
“Different team members explain the company differently”
Inconsistent messaging kills trust in long sales cycles.
“Customers understand the product but not why us”
Your differentiation isn’t landing, even when you’re in the room.
“The website looks like it was built for today, not for where we’re going”
A brand that can’t scale will need rebuilding at the worst possible time.
The Reframe
These Aren’t Communication Problems
They’re brand system problems. And a brand system problem has a diagnosis and a fix.
Generic advice won’t get you there. A scored audit by a team who have spent 15+ years working with climate tech and mission-driven organizations will. You’ll walk away knowing exactly what’s broken, why it matters, and what to fix first, whether you work with Stick Works or not.
What’s Included
Three Deliverables. Five to Seven Business Days.
The Brand Bounce Test delivers everything you need to make confident decisions.
PDF + Written Commentary
Strategic Scoring Breakdown
A scored evaluation of your brand across five categories, with written commentary explaining each score and what’s driving it. Not a template audit. A real read by a brand strategist backed by an agency solely focused on your sector, and documented in a format you can share with your team, board, or investors.
Loom Video, 15–20 min
Homepage Teardown
A lead strategist walks through your homepage live, noting where messaging breaks down, where visitors are likely to bounce, and what’s costing you credibility with the specific audiences you’re trying to reach. You’ll see exactly what an investor or enterprise customer sees when they land on your site.
Prioritized Action Plan
Custom Roadmap
A concrete, prioritized list of what to fix, in what order, and why. Not generic advice, specific to your brand, your stage, and your goals. Whether you work with Stick Works on the full Bounce-Proof Impact System or take this roadmap to another partner (or tackle it in-house), you’ll know exactly where to start.
30-Day Credit: If you’re the right fit for the Bounce-Proof Impact System and sign within 30 days of receiving your report, the full cost of the Brand Bounce Test is credited toward any Bounce-Proof Impact System project.
Test Your Climate Tech Branding Before You Need To
The best time to do the Brand Bounce Test is before a raise, before a launch, or before you send another hundred investors to a website that isn’t ready for them. It’s a small investment with a clear return: you’ll know exactly what’s working, what’s not, and what to do about it.
The Brand Bounce Test
Most climate and mission-driven brands lose momentum at the first click, because their story, site, or identity can’t carry the weight of their vision.
The Brand Bounce Test is a strategic assessment of your brand’s credibility, and conversion readiness. It’s built to show you what’s working, what’s costing you, and how to fix it.
Get Your Bounce Score and the Roadmap to Improve It.
Includes:
- Homepage teardown, website flow audit
- Messaging and structure insights
- Conversion audit
- 30 min review call
- Delivered in five business days
- Total assessment fee credited towards full Bounce-Proof Brand project, if moving forward
Delivered in 5–7 business days. Straightforward. Honest. No sales pitch — just the findings.